Sunday, April 17, 2011

MEDIA URGED TO SPECIALISE IN AVIATION REPORTING

An aviation expert and Board Chairman of Kilo Alpha Aviation Holdings, Captain Victor Kwesi Amoah, has charged Ghanaian journalists to show keen interest in learning more about the aviation industry so as to enhance their knowledge and understanding of issues and opportunities available in the industry which will enable them report adequately and accurately.

Speaking at a two day aviation career development seminar in Tamale, he pointed out that, a majority of Ghanaian journalists are extremely underexposed about the diversity of the aviation industry, resulting in aviation reportage that is unable to adequately inform, educate and entertain the vast listening and viewing as well as reading public.

According to Capt Amoah, Kilo Alpha Aviation Holdings firmly believes that if media houses in Ghana are to compete favourably with their counterparts in developed nations, then journalists in Ghana must be exposed to the scope of the aviation industry to enhance and diversify their news and programme content and reportage.

Capt Amoah challenged the media to venture into new and diverse forms of content by tapping into the enormous newsworthiness of the aviation industry.

He hoped that with more media houses sponsoring their journalists for Kilo Alpha Aviation Holdings’ foundation airline seminar: “Introduction to the airline industry”, a new breed of journalists will emerge in Ghana who will be well-sensitized about the aviation industry’s diversity and poised to design innovative and insightful content on the industry to inform, educate and entertain its listeners, viewers, aviation stakeholders and policymakers.

The seminar which was under the theme: “Global Aviation Career Opportunities” targeted Senior High School graduates, tertiary undergraduates, unemployed graduates, workers, teacher training college students, entrepreneurs, media practitioners, aviation stakeholders and the general public.

It aimed at exposing participants to the scope of the global aviation industry and to sensitize them on the differences that characterize the aviation industry in developed countries and on the African continent.

The seminar was also intended to examine the diverse career opportunities available to all Kilo Alpha Aviation Holdings’ airline training seminars, the significance of enrolling for its foundation seminar “introduction to the airline industry”, and the subsidized seminar fees exclusively for the youth in the Northern Regions.

Capt Victor Kwesi Amoah who is also an aviation consultant, stated that the aviation industry is more lucrative than the oil and gas industry, urging the youth to take advantage of training programmes being offered by Kilo Alpha Aviation Holdings to build their capacity ahead of a boom in the aviation industry in the future.

According to him, the required qualification for one to gain employment in the aviation industry was a diploma in aviation studies, adding that, this course has been further divided into subsets certificate programmes like aviation in marketing, airline management, customer services and others, which one can study to gain employment in the aviation industry.

Kilo Alpha Aviation Holdings is an aviation consortium based in Accra which offers pacesetting aviation solutions in aviation management, aviation media advocacy and niche air travel services, airline safety/quality management solutions, among others.

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