Ghana’s leading agricultural produce manufacturing
company, Avnash Industries Limited, has introduced its first brand of locally
produced jasmine long grain fragrant parboiled rice into the market.
‘Royal Farmers
Rice’ as it is called was introduced into the Ghanaian market last December,
giving hope to thousands of local farmers who have not had direct access to a commercial
rice miller since the closing down of state-owned Nasia Rice Processing Plant in
Tamale almost a decade ago.
Royal Farmers
Rice is by all standards, a superior brand compared to the thousands of tonnes
of American and Asian rice imported into the country annually. It is nutritious
and good for the health of consumers because it is not polished rice.
The Head of
Avnash Industries Limited in charge of the Northern Region, Akshay Sharma in an
interview with Savannahnews, said “the company is set to produce 500
tonnes of rice per day”, an indirect call to rice farmers to expand cultivation
of rice in the next farming season.
Rice
is the most consumed staple food in Ghana now. About 90 percent of families
depend mainly on rice for their daily meal. In recent years, the consumption of
the staple has increased tremendously to an estimated 600,000 tonnes annually.
But
local production is still not able to meet consumption demand often leading to a yearly importation
of rice worth over 500 million dollars. This has put a huge strain on the
national economy and limit government’s ability to save money for other needs
such as health,
education and infrastructural development.
In
most parts of Ghana, rice farming is largely done in small scale; an average of
2 to 5 acres per a household. This can be
attributed to a number of factors including inadequate
cultivable land and among others.
As
a result, this slows down Ghana’s quest to increase rice production from the
20,000 tonnes
per year to its new target of 200,000 tons per year. This also, further
compounds the vicious cycle of poverty and food insecurity among Ghanaian
farmers and their families.
Mr. Sharma said
due to the low level of required rice produced by farmers in the Northern
Region, the company is currently targeting only the Ghanaian market with its product
which ranges from 50kilogram bags to 1kilogram bags.
Mr. Akshay Sharma |
Despite having
about 8 to 10 trucks delivering raw materials to its Rice Processing Plant
located at Changnayili in the Sagnarigu District in the Northern Region, Mr.
Sharma said that was still not enough to meet their targets.
He appealed to
government to develop more irrigation schemes across the region that would
enable farmers to boost the cultivation of rice to feed industries and local
consumption.
“Because of
inadequate raw materials, cost of production is often high and this affects
pricing. If there are more raw materials cost of production will come down and
that also means that rice produced locally would be very affordable for
everyone to buy for consumption”, he explained.
Mr. Sharma also
encouraged Ghanaians to consume more of made in Ghana products including
parboiled rice produced by Avnash which is healthier and nutritious compared to
imported polished rice. “Agriculture is the backbone of every nation and so
when there’s significant investment in this sector, there’s bound to be
improvement in cash flow.
Avnash Industries
Limited was established in 2001; the name deriving from ‘Avinash', Sanskrit for
“indestructible.” The removal of the “i” to form Avnash signifies a selfless
service to Ghana, the company’s corporate website says.
The company also
operates a 500 metric tonnes per day edible oil refinery that converts crude
palm oil into various fractions, principal of which is vegetable cooking oil
called Golden Drop. With vitamins to address deficiencies and a golden colour
to match Ghana’s colonial name, Gold Coast, Golden Drop is truly the “mind,
body, and soul of Ghana.”
Oly laundry Soap is
another product it manufactures from its 100 metric tonnes per day soap
plant, using by-products from the oil separation process. The company combines
local, herbal extracts with natural oils to make bathing and washing a rich
experience for all. The brand currently boasts variants in the laundry and pure
body categories.
The company has also
leased 30 acres of land at Buipe in the Central Gonja District to set up a 300 metric
tonnes per-day groundnut oil processing plant. Additionally, it has acquired
and upgraded three defunct factories: Bosbell Oil Processing Factory and Blue
Mont Shea Butter Processing Factor.